American Museum
of Natural History

Redesign Site
The American Museum of Natural History is one of the world's preeminent scientific and cultural institutions. Since its founding in 1869, the Museum has advanced its global mission to discover, interpret and disseminate information about human cultures, the natural world and the universe through a wide-ranging program of scientific research, education and exhibition.
Role: Visual Designer 2019




The Project

The American Museum of Natural History tasked Ready Set Rocket with reimagining the design, accessibility and usability of their site in order to better service a global audience.

The Solution

By gaining an in-depth understanding of their base, we developed a strategy that placed the AMNH user at the center of the experience, and then brought their organization to life through a new design system and UX.

The Results

Our work has empowered the AMNH team and its partners with
  1. a revitalized design system 
  2. a strategic framework outlining the role of the website in the broader digital experience and
  3. opportunities to further personalize and contextualize the site experience.