https://sarahchan.co Sarah Chan Thu, 06 Oct 2022 03:41:35 +0000 https://sarahchan.co en https://sarahchan.co/Desktop Sun, 01 Mar 2020 22:00:52 +0000 Sarah Chan https://sarahchan.co/Desktop https://sarahchan.co/Info Sun, 01 Mar 2020 22:00:53 +0000 Sarah Chan https://sarahchan.co/Info Sarah ChanBrooklyn, NYAvailable freelance, contract, full-time ︎&nbsp; ︎&nbsp; ︎ https://sarahchan.co/Work Sun, 01 Mar 2020 22:00:53 +0000 Sarah Chan https://sarahchan.co/Work <img width="3082" height="3874" width_o="3082" height_o="3874" data-src="https://freight.cargo.site/t/original/i/678c39c76a59934a0f2977e04ef83b0c1676781c38d01a19fc730fe7216fda8a/20200812_DBaum_Flamingo_Ecom_16991-1.jpg" data-mid="154764653" border="0" src="https://freight.cargo.site/w/1000/i/678c39c76a59934a0f2977e04ef83b0c1676781c38d01a19fc730fe7216fda8a/20200812_DBaum_Flamingo_Ecom_16991-1.jpg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/275188fb3e90e5cb000c41f47a91553c4af34296573ee17c6a9ad29154750d84/ezgif-1-bd5575b86a.gif" data-mid="154740292" border="0" src="https://freight.cargo.site/w/600/i/275188fb3e90e5cb000c41f47a91553c4af34296573ee17c6a9ad29154750d84/ezgif-1-bd5575b86a.gif" /> <img width="5105" height="2872" width_o="5105" height_o="2872" data-src="https://freight.cargo.site/t/original/i/6a1f2c80db4d5f6284e901511ca379dc1c98903e5f92214a75feb28603ee4c30/Flamingo_Brand_Campaign_OOH_Page_2-1.jpg" data-mid="154764032" border="0" src="https://freight.cargo.site/w/1000/i/6a1f2c80db4d5f6284e901511ca379dc1c98903e5f92214a75feb28603ee4c30/Flamingo_Brand_Campaign_OOH_Page_2-1.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/87e590ff9e5214d396cdffe5185ee71fa0c4e40163db79ee5df62d39e780c02f/B1_1.0.jpg" data-mid="154764116" border="0" src="https://freight.cargo.site/w/1000/i/87e590ff9e5214d396cdffe5185ee71fa0c4e40163db79ee5df62d39e780c02f/B1_1.0.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/148e7e39cb57c08d33dcd5e8a4d3706b5649424d6bde44dd85742d0963b9f2a2/giphy.gif" data-mid="154992133" border="0" src="https://freight.cargo.site/w/480/i/148e7e39cb57c08d33dcd5e8a4d3706b5649424d6bde44dd85742d0963b9f2a2/giphy.gif" /> <img width="2576" height="1852" width_o="2576" height_o="1852" data-src="https://freight.cargo.site/t/original/i/cd923e9d6274cc44823ce5be87708738340df9491b56c95962e911135d9fe9c7/Browsers.png" data-mid="154997368" border="0" src="https://freight.cargo.site/w/1000/i/cd923e9d6274cc44823ce5be87708738340df9491b56c95962e911135d9fe9c7/Browsers.png" /> <img width="2128" height="1584" width_o="2128" height_o="1584" data-src="https://freight.cargo.site/t/original/i/155ccc27e87d74a829fe7ae4b63e6deed0c6ab419a0cb31f75272242301036d6/AMNH-home-2.png" data-mid="154997985" border="0" src="https://freight.cargo.site/w/1000/i/155ccc27e87d74a829fe7ae4b63e6deed0c6ab419a0cb31f75272242301036d6/AMNH-home-2.png" /> <img width="552" height="552" width_o="552" height_o="552" data-src="https://freight.cargo.site/t/original/i/8584d53f8be42ebc0b143a65a329e12cf4db3026506cf64eef306116c3170290/gw-circle.png" data-mid="154997649" border="0" src="https://freight.cargo.site/w/552/i/8584d53f8be42ebc0b143a65a329e12cf4db3026506cf64eef306116c3170290/gw-circle.png" /> <img width="3800" height="3800" width_o="3800" height_o="3800" data-src="https://freight.cargo.site/t/original/i/c0d35a8457a944424d20d6c9db768249a2d5d67b1f7c5e208f7826f990717601/img_dispenser_theme_wellness.gif" data-mid="155003409" border="0" src="https://freight.cargo.site/w/1000/i/c0d35a8457a944424d20d6c9db768249a2d5d67b1f7c5e208f7826f990717601/img_dispenser_theme_wellness.gif" /> https://sarahchan.co/Flamingo-Loves-New-York Thu, 06 Oct 2022 01:38:21 +0000 Sarah Chan https://sarahchan.co/Flamingo-Loves-New-York Your Body in MindBrand Campaign Hi, we’re Flamingo. We understand that all bodies are different and not all hair removal routines follow the same steps. So we created a collection of tailored products that work with your body in mind. Products that are efficacious and designed with intention. Wax, shave, pluck, moisturize? We’ve got you. <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/c2a99fd424541e23a5bf3934ac58a8dc67e1ec568659773738a04004c194e3f5/ezgif-1-e48a52dbfc.gif" data-mid="154998710" border="0" src="https://freight.cargo.site/w/600/i/c2a99fd424541e23a5bf3934ac58a8dc67e1ec568659773738a04004c194e3f5/ezgif-1-e48a52dbfc.gif" /> Campaign components OOHWheat-paste series inclusive of on-location talent portraiture and still life imagery of hero SKUs. Digital Storytelling We extended the storytelling online via the O&amp;O Studs website and social. <img width="2928" height="6744" width_o="2928" height_o="6744" data-src="https://freight.cargo.site/t/original/i/330e4a33e1ec81e1860907cf2efcc4f204d89c15f7d71f2aa7105550a4505bf8/FINAL.jpg" data-mid="155000114" border="0" src="https://freight.cargo.site/w/1000/i/330e4a33e1ec81e1860907cf2efcc4f204d89c15f7d71f2aa7105550a4505bf8/FINAL.jpg" /> <img width="2994" height="926" width_o="2994" height_o="926" data-src="https://freight.cargo.site/t/original/i/a72c6328f859bcca67146b799c764f636706641c1b1d505c0b39b3111a5f697a/Screen-Shot-2022-10-05-at-10.38.00-PM.png" data-mid="155000525" border="0" src="https://freight.cargo.site/w/1000/i/a72c6328f859bcca67146b799c764f636706641c1b1d505c0b39b3111a5f697a/Screen-Shot-2022-10-05-at-10.38.00-PM.png" /> CreditsCreative Direction: Cheryl RossoDesign &amp; Art Direction: Emma ReedDigital Design &amp; UX: Sarah ChanCopywriting: Sharon Weissburg &amp; Gabby Noone Index &nbsp;&nbsp; &nbsp; Next︎ https://sarahchan.co/Flamingo-with-Ashley-Graham Tue, 04 Oct 2022 00:52:51 +0000 Sarah Chan https://sarahchan.co/Flamingo-with-Ashley-Graham Flamingo with Ashley GrahamPartnership Campaign Super Model, body inclusivity pioneer, entrepreneur, mom, and now—armpit hair expert.Four sets, co-created with Ashley, Available at Target and shopflamingo.com with 1% of sales supporting @girlsinc. Note from Ashley Graham: “I helped design this collection to upgrade your summer self care routine (whatever that may look like) with hair removal tools and body care that not only work well, but look amazing, too. So shave what you want, wax what you want, leave what you want—do what works for you.” x AG The Products Razor Set&nbsp; &nbsp;|&nbsp; &nbsp;Body Wax Kit&nbsp; &nbsp;|&nbsp; &nbsp;Shave Set&nbsp; &nbsp;|&nbsp; &nbsp;Self Care Set <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cf667294d1807e2f2db2130f185101ba6c621c0c3c4da8513c3fb18d15a70b0e/210104_FL_AG_LTO_Product_Launch_Shot12_380.jpg" data-mid="154773515" border="0" src="https://freight.cargo.site/w/1000/i/cf667294d1807e2f2db2130f185101ba6c621c0c3c4da8513c3fb18d15a70b0e/210104_FL_AG_LTO_Product_Launch_Shot12_380.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e181fda00fd950063dd879a32d0242f6b904d446c552a61a846aaebf5fd43ee1/210104_FL_AG_LTO_Product_Launch_Shot1_032.jpg" data-mid="154773500" border="0" src="https://freight.cargo.site/w/1000/i/e181fda00fd950063dd879a32d0242f6b904d446c552a61a846aaebf5fd43ee1/210104_FL_AG_LTO_Product_Launch_Shot1_032.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c9e900bc08aebb5e9afd561d363d9d2a6ca1c54d92aa198a99a3197691251c39/210104_FL_AG_LTO_Product_Launch_Shot16_552.jpg" data-mid="154773516" border="0" src="https://freight.cargo.site/w/1000/i/c9e900bc08aebb5e9afd561d363d9d2a6ca1c54d92aa198a99a3197691251c39/210104_FL_AG_LTO_Product_Launch_Shot16_552.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6c1defe0facaddc82100c740aa82fdfcc02457a53940bf8aae8bbf4fb5348fdc/210104_FL_AG_LTO_Product_Launch_Shot4_181.jpg" data-mid="154773514" border="0" src="https://freight.cargo.site/w/1000/i/6c1defe0facaddc82100c740aa82fdfcc02457a53940bf8aae8bbf4fb5348fdc/210104_FL_AG_LTO_Product_Launch_Shot4_181.jpg" /> Campaign Photography <img width="759" height="1139" width_o="759" height_o="1139" data-src="https://freight.cargo.site/t/original/i/f5873ef76008c007731e378767801ab099c164e53dc653518a90e3c53fb91d88/210104_FL_AG_LTO_Product_Launch_Lifestyle_Shot10_1843.jpg" data-mid="154774848" border="0" src="https://freight.cargo.site/w/759/i/f5873ef76008c007731e378767801ab099c164e53dc653518a90e3c53fb91d88/210104_FL_AG_LTO_Product_Launch_Lifestyle_Shot10_1843.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55c7742be706dbd73c66571f388974999059857004deec68e2de19d4edf38e0e/FLRE212737_ASHLEY_PUTTING_FOOT_SHAVING_04_1_V1_sRGB-1.jpg" data-mid="154774888" border="0" src="https://freight.cargo.site/w/1000/i/55c7742be706dbd73c66571f388974999059857004deec68e2de19d4edf38e0e/FLRE212737_ASHLEY_PUTTING_FOOT_SHAVING_04_1_V1_sRGB-1.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8f7cdf85802c3d09c349e7498dd73d325e1bd78836a15857d6cad0d7c31abb8b/210104_FL_AG_LTO_Product_Launch_Lifestyle_Shot11_1933.jpg" data-mid="154774894" border="0" src="https://freight.cargo.site/w/1000/i/8f7cdf85802c3d09c349e7498dd73d325e1bd78836a15857d6cad0d7c31abb8b/210104_FL_AG_LTO_Product_Launch_Lifestyle_Shot11_1933.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bf7862c0ca0c08bb5496c606f65878cf53082807df9e9a1c2a4c41bdfe18894a/210104_FL_AG_LTO_Product_Launch_Shot8_Shot9_Shot10_336.jpg" data-mid="154774940" border="0" src="https://freight.cargo.site/w/1000/i/bf7862c0ca0c08bb5496c606f65878cf53082807df9e9a1c2a4c41bdfe18894a/210104_FL_AG_LTO_Product_Launch_Shot8_Shot9_Shot10_336.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/690d8cfa5a2be92257c4fbdc3cdbece997b7e4fd61dd849e37ecc97088ce08d4/7-copy-5.jpg" data-mid="154774930" border="0" src="https://freight.cargo.site/w/1000/i/690d8cfa5a2be92257c4fbdc3cdbece997b7e4fd61dd849e37ecc97088ce08d4/7-copy-5.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/39bf49e518954265b1d414d7d3217f4e14295d35cfef85e48409e0e89e457462/7-copy-4.jpg" data-mid="154775057" border="0" src="https://freight.cargo.site/w/1000/i/39bf49e518954265b1d414d7d3217f4e14295d35cfef85e48409e0e89e457462/7-copy-4.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e0b0a647ddc9008a89d5102d6bf1de2e34a4a7735f4c83563fb05301b2bee34a/210104_FL_AG_LTO_Product_Launch_Shot20_681.jpg" data-mid="154775004" border="0" src="https://freight.cargo.site/w/1000/i/e0b0a647ddc9008a89d5102d6bf1de2e34a4a7735f4c83563fb05301b2bee34a/210104_FL_AG_LTO_Product_Launch_Shot20_681.jpg" /> Digital Assets Product Detail Pages&nbsp; &nbsp;|&nbsp; &nbsp;Collection Page <img width="2512" height="5414" width_o="2512" height_o="5414" data-src="https://freight.cargo.site/t/original/i/7ffd24f67f08ceb7c14cc8270240171ce2dd68776e848fa07861536844f68e5a/Collection_AG-Option-2_small.jpg" data-mid="154775494" border="0" src="https://freight.cargo.site/w/1000/i/7ffd24f67f08ceb7c14cc8270240171ce2dd68776e848fa07861536844f68e5a/Collection_AG-Option-2_small.jpg" /> <img width="2928" height="7952" width_o="2928" height_o="7952" data-src="https://freight.cargo.site/t/original/i/1c901c1b9595aeed8160136a57f740e5575c6dec03603e6ad87c3d81c9517f6b/PDP_AG-Shave-Set_large.jpg" data-mid="154775488" border="0" src="https://freight.cargo.site/w/1000/i/1c901c1b9595aeed8160136a57f740e5575c6dec03603e6ad87c3d81c9517f6b/PDP_AG-Shave-Set_large.jpg" /> CreditsCreative Direction: Roxana ZeganDesign Direction &amp; Art Direction: Carla PoirierGraphic Design &amp; Art Direction: Emma ReedDigital Design &amp; UX: Sarah ChanPackaging Design: Julie Roche &amp; Rachel QuanCopywriting: Sharon Weissburg &amp; Gabby NoonePhotography: Justin Ervin &amp; Gemma Warren Index &nbsp;&nbsp; &nbsp; Next︎ https://sarahchan.co/Flamingo-Wax-Education Thu, 06 Oct 2022 02:48:07 +0000 Sarah Chan https://sarahchan.co/Flamingo-Wax-Education Wax EducationFlamingo Flamingo&nbsp;launched with a full suite of hair removal tools—including wax strips—and found that we underestimated the amount of questions and guidance people would need in navigating at-home wax. The women who are familiar with at-home wax were thrown off by a different (soft wax experience), and the women who were trying it for the first time had a tough time with specific areas, like bikini lines and armpits. Our products were designed with the experience in mind, and we feel confident that women will have a great experience if they’re set up for success with the right educational materials. The goal of this project is to create a helpful step(s) in the customer journey to help position Flamingo as:A brand that speaks to women intelligently A brand that get its; waxing is not fun and painless A brand that’s honest and empathetic A brand that’s providing people with information and solutionsA brand that goes beyond razors to deliver women the best options for body care and hair removal A brand she’ll want to tell all her friends about. Role:&nbsp; Digital User Experience The Ladies of Flamingo – Waxing Tutorial <img width="600" height="337" width_o="600" height_o="337" data-src="https://freight.cargo.site/t/original/i/327acda18a9234b4f0df237f220c18d13b97578f2411ad549a4287b225a996ee/ezgif-2-06d7a29ab8.gif" data-mid="155001362" border="0" src="https://freight.cargo.site/w/600/i/327acda18a9234b4f0df237f220c18d13b97578f2411ad549a4287b225a996ee/ezgif-2-06d7a29ab8.gif" /> <img width="420" height="367" width_o="420" height_o="367" data-src="https://freight.cargo.site/t/original/i/9ab9195bda084816b580d3df264051ef86c1a7e06a27c627611269bee37862ea/ezgif-1-fcba90b3af0e.gif" data-mid="155001439" border="0" src="https://freight.cargo.site/w/420/i/9ab9195bda084816b580d3df264051ef86c1a7e06a27c627611269bee37862ea/ezgif-1-fcba90b3af0e.gif" /> Where this might live in her journeyFocus on users in bold, but consider all parts of the journey Prospects Women considering purchasing Flamingo wax strips. This woman may be a first time or seasoned at home wax user.Waiting for package This woman is anticipating receiving Flamingo package. Our current user spends time browsing our site, so this anticipatory period is an opportunity to direct her to waxing content. Package Sitting on the counter This woman is deciding: where to wax/how to wax/ when to wax/ if she is going to wax. This may be a point where we need to bring her over the hump to make her comfortable/excited about her first Flamingo waxing experience. About to (or in the middle of) wax This woman is deciding: where to wax/how to wax/ if she’s doing it right/ if she should continue/ if she should use it again/ if what she is experiencing is normal. Hypothesis: if our woman has made it here without hearing about our education products, she’s going for the in-box instructions. <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/24339270f73acfbc7301704e74463777ec66868f3ada0e37c79ef9dbd4b80481/200x433_waxedu.gif" data-mid="155002406" border="0" src="https://freight.cargo.site/w/200/i/24339270f73acfbc7301704e74463777ec66868f3ada0e37c79ef9dbd4b80481/200x433_waxedu.gif" /> <img width="5504" height="6880" width_o="5504" height_o="6880" data-src="https://freight.cargo.site/t/original/i/99f5e445d81be1fd32e7c85c443553b6745330501061646eb70a2bde606fb4e8/20200423_DBaum_Flamingo_Editorial3417_Proofs.jpg" data-mid="155003273" border="0" src="https://freight.cargo.site/w/1000/i/99f5e445d81be1fd32e7c85c443553b6745330501061646eb70a2bde606fb4e8/20200423_DBaum_Flamingo_Editorial3417_Proofs.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d9b62d8f1fef1b9cbddd4b4ef4f60c4e90afad6fd5353fd8ff989f15f1cefefd/190404_FLAMINGO_12SHOT_GINA_LIPWAX_085.jpg" data-mid="155003302" border="0" src="https://freight.cargo.site/w/1000/i/d9b62d8f1fef1b9cbddd4b4ef4f60c4e90afad6fd5353fd8ff989f15f1cefefd/190404_FLAMINGO_12SHOT_GINA_LIPWAX_085.jpg" /> Index &nbsp;&nbsp; &nbsp; Next︎ https://sarahchan.co/Buffy Wed, 05 Oct 2022 23:29:11 +0000 Sarah Chan https://sarahchan.co/Buffy Buffy Buffy’s simple goal: to help you live comfortably without making the planet uncomfortable. That’s why we make home goods that are earth-friendly, skin-friendly, cruelty-free, and super-soft.At Buffy, I led the design efforts on projects that ranged from improving the multi-product and acqusition experience, to optimizing our design system. I was able to balance my time among these high-impact projects, while working closely with PMs, creative and engineering teams. Role Product Designer 2019–2020 ProjectsBed Builder Acquisition Flow Collections Design System (see Systems folder) <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/351d514aeb4b963938e91a1631f27bd976bef453266be0dcb7be0d45f05bbca2/08_Group_2_0011_RT_MOBILE.jpg" data-mid="154992377" border="0" src="https://freight.cargo.site/w/1000/i/351d514aeb4b963938e91a1631f27bd976bef453266be0dcb7be0d45f05bbca2/08_Group_2_0011_RT_MOBILE.jpg" /> The Project Bed Builder Build your Bed I created an experience that guides a user through a multi-product experience without harming metrics related to a single-product flow. The current experience puts pressure on the user to make a decision to add more items to their cart after adding the first item. The current messaging requires the user to imagine the user experience on a product by product basis. Initial Design Research/ Sketching In this direction a user would be directed to a bundle page, where they would then be taken through a flow of screens that allow to customize their bundle. This user has already shown intent to purchase a bundle by entering at the top of the bundle flow. <img width="667" height="523" width_o="667" height_o="523" data-src="https://freight.cargo.site/t/original/i/c4052cb704a3436f4c4f9f887a81e9101a4f49e28a3e74c036f48c791fe3aeaa/bundle-flow.png" data-mid="154995028" border="0" src="https://freight.cargo.site/w/667/i/c4052cb704a3436f4c4f9f887a81e9101a4f49e28a3e74c036f48c791fe3aeaa/bundle-flow.png" /> <img width="1134" height="534" width_o="1134" height_o="534" data-src="https://freight.cargo.site/t/original/i/a1ebf343be2d6d184666cd1cf2e5e0d2c49c13283193a6258d1331ff1722c4cc/Bundle_Flow.png" data-mid="154995051" border="0" src="https://freight.cargo.site/w/1000/i/a1ebf343be2d6d184666cd1cf2e5e0d2c49c13283193a6258d1331ff1722c4cc/Bundle_Flow.png" /> <img width="2422" height="1388" width_o="2422" height_o="1388" data-src="https://freight.cargo.site/t/original/i/913f9d9298c58d65a9da29540e064039f3aefdd067d861a3453e17064b908f7a/bundle-mobile-hero.png" data-mid="154995059" border="0" src="https://freight.cargo.site/w/1000/i/913f9d9298c58d65a9da29540e064039f3aefdd067d861a3453e17064b908f7a/bundle-mobile-hero.png" /> The Results 54%AOV 2.5xATC 85 %Completion Rate The ProjectAcquisition Flow This project aims to increase funnel efficiency by creating a focused experience for users who have already been primed for purchase by paid marketing. The current website experience is intentionally designed to be browsable. While this important for a specific set of users, we feel this is limiting the potential of acquisition specific flows. This is the foundation of our hypothesis that we should design a flow that is intentionally designed to limit browsing to allow for focus on a single product. The Goal Test a page that is focused on a single product that allows for add-ons.The output of this project should be an acquisition specific flow that focuses on the hero product that the user saw in the ad they clicked on. The flow should also allow for an add-on item within the same page. Test the limits of Gatsby.js. This project will be worked on during the hackathon and will test the limits of a new technology the engineering team is exploring. Increase conversion within acquisition specific flows. Success for this project would result in higher conversion within these flows mapped against historical performance of Buffy.co and Instapage pages. <img width="3944" height="4270" width_o="3944" height_o="4270" data-src="https://freight.cargo.site/t/original/i/653d68a8a06f87487ace0cf89b0da1b9ccb534492a941c5b1892872f222e1de6/Group-502.jpg" data-mid="154995767" border="0" src="https://freight.cargo.site/w/1000/i/653d68a8a06f87487ace0cf89b0da1b9ccb534492a941c5b1892872f222e1de6/Group-502.jpg" /> <img width="2422" height="1522" width_o="2422" height_o="1522" data-src="https://freight.cargo.site/t/original/i/1dffb70026ca3ef1d4729d4c7f7a39ecd1a4f7242c35750f9cfb6794403a8067/Acquisition_Flow_sketchfile.png" data-mid="154995813" border="0" src="https://freight.cargo.site/w/1000/i/1dffb70026ca3ef1d4729d4c7f7a39ecd1a4f7242c35750f9cfb6794403a8067/Acquisition_Flow_sketchfile.png" /> Results in Soon: Launched and still testing. The ProjectCollection This project aims to add collections pages to the Buffy website as a way to increase surface area for narrative storytelling, sell products as parts of collections/sets, increase conversion and UPO, and introduce a new experience to encourage organic discovery. As Buffy scales into a more collections-focused strategy with multiple-products within each category, storytelling will become redundant on PDPs and we will need to establish a collection’s focused narrative. Units per order is low. Buffy’s website is optimized for single product flows. (Less now after the launch of PLPs, product sliders, and other features.) The Goal Test if collections pages positively impact conversion and UPO.We should look to see how collections impact conversion and UPO through launching pages that communicate Buffy as a set. Test the performance of collections pages as landing destinations. The storydriven focus of these pages could make them attractive for email, brand / category search terms, and other potential sources; synergistic opportunities that we could exploit with the Marketing team. Use this as an opportunity to test frameworks that will serve as the foundation for future stories and collections — e.g. Hemp launch, furniture collections, etc. The successful structures we create for Eucalyptus can serve as the foundation for future story opportunities. Initial Exploration <img width="1274" height="446" width_o="1274" height_o="446" data-src="https://freight.cargo.site/t/original/i/7a797261c08217df42672f5172b95c719cdd0700c55b6be9a1002af9a7f9dfc6/Collections_Page_scale.jpg" data-mid="154996098" border="0" src="https://freight.cargo.site/w/1000/i/7a797261c08217df42672f5172b95c719cdd0700c55b6be9a1002af9a7f9dfc6/Collections_Page_scale.jpg" />There is a sliding scale that we need to define with this project. The Collections pages represent the most narrative part of the user journey but their functionality has yet to be defined. User Testing Insights Focus on a second iteration of the Narrative and Functional design to gain an understanding of how users will interact with the full flow.“Buffy just launched a Eucalyptus Collection. Based on that knowledge, navigate the website to explore that collection.”After testing a more functional version of the page with multiple CTAs, we have clear signal that a Collections Page with more functional add-to-cart UI causes users to skip the narrative content and primes them for taking action. This establishes the role of the collections page as a directory vs. a content focused page.The content on the more functional page was too similar in content and UI to the rest of Buffy.co which made it harder to understand its function within the flow.The more narrative page (without CTAs) establishes a clear understanding with the user that the content is meant to be explored before taking an action on the page. <img width="2422" height="1522" width_o="2422" height_o="1522" data-src="https://freight.cargo.site/t/original/i/ab41a01a798d08582fdb3b4102ca3310ecfc992d8655177e16c3b5a93e284c41/Collections_Page_sketchfile.png" data-mid="154996461" border="0" src="https://freight.cargo.site/w/1000/i/ab41a01a798d08582fdb3b4102ca3310ecfc992d8655177e16c3b5a93e284c41/Collections_Page_sketchfile.png" /> Results in Soon: Launched and still testing. Index&nbsp; &nbsp;&nbsp; &nbsp; Next︎ https://sarahchan.co/American-Museum-of-Natural-History Thu, 06 Oct 2022 00:48:35 +0000 Sarah Chan https://sarahchan.co/American-Museum-of-Natural-History American Museumof Natural HistoryRedesign Site The American Museum of Natural History is one of the world's preeminent scientific and cultural institutions. Since its founding in 1869, the Museum has advanced its global mission to discover, interpret and disseminate information&nbsp;about human cultures, the natural world and the universe through a wide-ranging program of scientific research, education and exhibition. Role: Visual Designer 2019 <img width="2880" height="1328" width_o="2880" height_o="1328" data-src="https://freight.cargo.site/t/original/i/072568964ec8d784dac83ac5800a9740d26774826ec1f03eef8c7aa5c78b096c/AMNH-hero.png" data-mid="154996616" border="0" src="https://freight.cargo.site/w/1000/i/072568964ec8d784dac83ac5800a9740d26774826ec1f03eef8c7aa5c78b096c/AMNH-hero.png" /> The Project The American Museum of Natural History tasked Ready Set Rocket with reimagining the design, accessibility and usability of their site in order to better service a global audience. The Solution By gaining an in-depth understanding of their base, we developed a strategy that placed the AMNH user at the center of the experience, and then brought their organization to life through a new design system and UX. The Results Our work has empowered the AMNH team and its partners with a revitalized design system&nbsp; a strategic framework outlining the role of the website in the broader digital experience and opportunities to further personalize and contextualize the site experience. <img width="2128" height="1584" width_o="2128" height_o="1584" data-src="https://freight.cargo.site/t/original/i/c4ea58908f404439e783ecaab25008b814142665b06d55694a44fc86682e823d/AMNH-home-2.png" data-mid="154996705" border="0" src="https://freight.cargo.site/w/1000/i/c4ea58908f404439e783ecaab25008b814142665b06d55694a44fc86682e823d/AMNH-home-2.png" /> <img width="2422" height="1368" width_o="2422" height_o="1368" data-src="https://freight.cargo.site/t/original/i/ad00ab1cc50e6dfd2474640cd2de3b5865e9bb8c38d31721da5500d171bb031a/AMNH-Full-XL.png" data-mid="154996708" border="0" src="https://freight.cargo.site/w/1000/i/ad00ab1cc50e6dfd2474640cd2de3b5865e9bb8c38d31721da5500d171bb031a/AMNH-Full-XL.png" /> <img width="3480" height="5336" width_o="3480" height_o="5336" data-src="https://freight.cargo.site/t/original/i/a8cfcfaff7f0d8139ef967b9403d388d0e24b4c496fd057ae07894178ae1a85f/D-CaseStudy_AMNH-Components.jpg" data-mid="154996731" border="0" src="https://freight.cargo.site/w/1000/i/a8cfcfaff7f0d8139ef967b9403d388d0e24b4c496fd057ae07894178ae1a85f/D-CaseStudy_AMNH-Components.jpg" /> <img width="2500" height="1622" width_o="2500" height_o="1622" data-src="https://freight.cargo.site/t/original/i/1266d42be614c10d3ab7edd7c4e8b9c644af283f7e6c66cd4bc1df18f01a5765/AMNH-2up-XL.png" data-mid="154996725" border="0" src="https://freight.cargo.site/w/1000/i/1266d42be614c10d3ab7edd7c4e8b9c644af283f7e6c66cd4bc1df18f01a5765/AMNH-2up-XL.png" /> Index &nbsp;&nbsp; &nbsp; Next︎ https://sarahchan.co/Care-of Thu, 06 Oct 2022 03:41:35 +0000 Sarah Chan https://sarahchan.co/Care-of Care/ofPackaging, Email, Social Media Assets Care/of is a vitamin delivery service that sends customers personalized packs of vitamins and supplements, based on their answers to a few easy questions about your goals, lifestyle, and values. Care/of delivers a different box pattern to customers every month. This month’s theme is “Wellness”. Role: Designer, Illustrator <img width="1440" height="552" width_o="1440" height_o="552" data-src="https://freight.cargo.site/t/original/i/b8c0d5e9ec02b28b597e52cb4c12201b221c9d7d79a6fcc87d469e289dcb666c/careof-hero.png" data-mid="155003934" border="0" src="https://freight.cargo.site/w/1000/i/b8c0d5e9ec02b28b597e52cb4c12201b221c9d7d79a6fcc87d469e289dcb666c/careof-hero.png" /> Inspiration Matisse Inspired by Matisse’s cutouts, idea behind the graphic was to translate meaning of wellness, the state of being in good health, especially as an actively pursued goal. <img width="384" height="75" width_o="384" height_o="75" data-src="https://freight.cargo.site/t/original/i/39b68632258277431a5c1709c0628514019a98ba37a791c96454b1e4f16460f9/icons-CO-1.svg" data-mid="155003626" border="0" src="https://freight.cargo.site/w/384/i/39b68632258277431a5c1709c0628514019a98ba37a791c96454b1e4f16460f9/icons-CO-1.svg" /> <img width="2000" height="1492" width_o="2000" height_o="1492" data-src="https://freight.cargo.site/t/original/i/fe2ff699c83b2df108b91011c9bacd1b9316108add61894909b0e8076967d617/CO-asset2.png" data-mid="155003632" border="0" src="https://freight.cargo.site/w/1000/i/fe2ff699c83b2df108b91011c9bacd1b9316108add61894909b0e8076967d617/CO-asset2.png" /> <img width="1200" height="4552" width_o="1200" height_o="4552" data-src="https://freight.cargo.site/t/original/i/ec760848ec16549c435217a4e1c6d026592ea621bb1c18b156e3c624e1bc3efd/co_wellness_email.jpeg" data-mid="155003875" border="0" src="https://freight.cargo.site/w/1000/i/ec760848ec16549c435217a4e1c6d026592ea621bb1c18b156e3c624e1bc3efd/co_wellness_email.jpeg" /> <img width="1393" height="1049" width_o="1393" height_o="1049" data-src="https://freight.cargo.site/t/original/i/2c2ad1072c50c874333d6991fb5ea61b346f679875cb6fa7f17b2031a52fa8c0/CO_DoubleDispenser_Wellness_Sarah.png" data-mid="155003893" border="0" src="https://freight.cargo.site/w/1000/i/2c2ad1072c50c874333d6991fb5ea61b346f679875cb6fa7f17b2031a52fa8c0/CO_DoubleDispenser_Wellness_Sarah.png" /> Index &nbsp;&nbsp; &nbsp; Next︎